About Us

Tacolicious is by no means a traditional taqueria—you won’t find burritos here. What started out in the summer of 2009 as a little taco stand at the Thursday Ferry Plaza Farmers Market with a fittingly frivolous name, has become a sit-down, cocktail-driven restaurant, 120 tequilas strong. Tacos anchor a menu that extends to dishes such as beet salad with grapefruit and pumpkin seeds, tuna tostadas, grilled squid served Veracruz-style, albondigas, shrimp a la diabla, and toasted coconut flan.

Like many native Californians, Mexican food is in us. Though we grew up traveling to Mexico regularly (and still do), it took a trip to Mexico City—where the food is served in settings as sophisticated and urban as you’ll find anywhere in the world—for us to realize that tacos don’t have to be relegated to street food or a corner mom-’n’-pop. See Califa and Contramar for a couple of our inspirations.

We’re proud to be based in San Francisco, a town where the words local, sustainable and organic have become so redundant that they make you want to yawn. But just in case you were wondering about our menu: The answer is almost always, “Yes, yes and yes.” Click here to read about some of our purveyors.

Mike (left) and Joe (right) at Tacolicious in the Mission District.


Joe Hargrave, founder and CEO
Since 1996, Joe has headed operations for restaurants such as Restaurant Lulu, Rose Pistola, Azie and Frisson. In 2007, he happily tossed all his suits to open his first restaurant, Laïola, a casual Spanish concept, which he closed in 2009 to make way for Tacolicious. Because tacos aren’t enough, he opened the dumplingcentric Chino in May 2014. When Joe’s not overseeing pretty much everything at Tacolicious, he’s obsessing over the Dodgers. Say hi at joe@tacolicious.com.

Mike Barrow, managing partner
A huge fan of the Giants (much to Joe’s dismay), Mike worked as the manager of a Portland-based tapas bar called Lolo before landing at Laïola, Tacolicious’s predecessor. A surfer, a runner, and a recovering vegetarian, Mike, a Chico native, might be the healthiest restaurant industry person we know. Say hi at mike@tacolicious.com.

Want to join Team Tacolicious? (Seriously, these two are a lot of fun.) Contact us here.

Media folks, please email us at press@tacolicious.com